Hospitality · Brand2022
Pinehurst
A rebrand for a storied golf resort — scorecards, keycards, door hangers, and every surface in between.
A rebrand for a prominent golf resort: Pinehurst.
Voice, headlines, and copy across the system — from the welcome keycard a guest meets first to the door hangers, brewery coasters, and the scorecards waiting at the tee box.
Credits
- Art Director
- Pei Li