James McAlister

About

A copywriter for the brands behind the brands.

James McAlister, copywriter, leaning on his hand against a blue backdrop

Direct

View résumé

Available for select projects each quarter. Replies within one business day.

I write for brands that don’t have time to be misunderstood. For two decades I’ve shaped voice and message for category leaders — from billion-dollar consumer brands to the institutions people trust most — turning complicated propositions into the kind of language that lands.

Whether it’s a launch campaign, a website that finally reads like the team that built it, or an email sequence that earns its open rate, I work the way the best agencies work: ask the harder questions, write the leaner draft, defend the line that’s doing the most work.

I’m based in Oklahoma City and take on a short list of projects each quarter. If you’ve got a story you can almost hear in your head, I’d like to help you write it down.

Brands I’ve written for

Marines · PGA Tour Superstore · The UPS Store · Pinehurst · Now · Titleist · Goodship · Duracell · I Mean